For You And Your Baby

We strive to offer safe, practical, and environmentally-friendly products, as well as products that will improve your experience as a parent. We offer unique and premium brands that are functional and beautiful.

Whenever possible, we believe that the products you use during pregnancy and with your child should be:

  • Purposeful

  • Timeless

  • Free from Harmful Chemicals

  • Eco-Friendly

  • Unique

Our Story

Our story begins with a pregnancy. My own. At the age of 33, my husband and I decided that we wanted to have a baby. In three months, I had the pleasure of obsessing over every symptom and learning loads of information about ovulation, conception, and more. When my period was two days late, one BFP later we knew we were pregnant!

After a normal pregnancy, and normal visits, we were broadsided with devastating news. After two visits of measuring high for fundal height, my doctor ordered an ultrasound and confirmed excess amniotic fluid and a LGA baby. I was referred to a perinatologist and I remember the somber tone of my physician on the phone call. She told me not to Google anything so of course the first thing I did was obsessively Google. What could be wrong with my baby? Why did this happen? Why didn’t we see this coming sooner? Two agonizing weeks later, we finally got in for a Level 2 ultrasound. The results? Baby looked perfect, just big, and there were high amniotic fluid levels. They referred me back to my physician and recommended weekly ultrasounds and non-stress tests. The next week I was put on bed rest, and at 34 weeks, I was admitted because of strong contractions and extreme pain in my lower back. During the contractions, my baby’s heart rate would drop. They tried to induce, but it made the contractions worse. They decided that day to do a C-section. Our Ollie was born at 9lbs, four weeks early and has been a happy, healthy boy.

Our pregnancy journey compelled us to create a site, app, and store that gives the best information, products and insights into their own pregnancy.